Why is 312 brewed in new york

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. By analyzing over one million location-specific tweets related to beer, geographers Matthew Zook and Ate Poorthuis have mapped the geographical patterns hidden in the brews we like to drink.

Their fascinating maps are featured in a chapter of a new textbook, The Geography of Beer. Of course, with all these maps, there's a caveat: " The people who are tweeting are not everybody in the US," Zook says. Zook and Poorthuis. In August , a poll was released showing that the country is pretty much evenly split between people who prefer wine and those who prefer beer.

To investigate the geographic trends underlying this split, the geographers analyzed all geotagged tweets sent between June and May that mentioned either wine or beer, and mapped which areas had significantly higher numbers of one or the other. As you can see, there's a definite pattern going on: most of the east and west coasts seem to prefer wine, or at least have an even split. The researchers speculate that this is partly driven by wine-growing regions in California, the Northwest, and Upstate New York, and traditional beer-brewing areas in the Midwest.

B ut there also seems to be a definite urban-rural cultural trend reflected in the map, with inland cities like Atlanta and Phoenix dominated by wine tweets as well. Craft beer might be getting more popular, but cheap light beers still rule: in , Bud Light, Coors Light, Miller Lite and Busch Light were four of the top six selling beers the others were Budweiser and the timeless classic Natural Light.

Bud light covers all of the south and most of the northeast. Noting this, Zook and Poorthuis decided to map where tweets mentioning each of these brands were dominant. On the map, Bud Light's sales dominance is clearly apparent: it covers all of the South and most of the Northeast, along with other random pockets elsewhere.

The only other beer that comes even close is Coors Light, the taste of the Rockies, which is popular out west. It turns out that they share dominance in the same region of the Midwest, with Busch Light inexplicably popular in Iowa in particular. But looking solely at raw numbers of tweets tends to favor the massive beers and drown out all the smaller beers with passionate regional followings.

So the researchers looked at 14 of some of the highest-selling beers after the big four, and mapped the areas where tweets about them are particularly likely to come from. You'd think that these areas simply surround where each beer is brewed. But the interesting thing is that in many of these cases, the actual brewery has moved on, but its customers haven't. Sam Adams, for instance, is beloved in New England but is mostly brewed in Cincinnati. National Bohemian a.

Say what you will about the community involvement of Chicagoans, but when you mess with something that we all hold dear, we react. That reaction is tempered with the knowledge that the Nut Brown and Christmas Ale will return, and that reinvestment continues in Chicago, including the info that A-B has purchased 4 new fermentors for wild-yeast beers.

Further attention will be paid to the Belgian-style beers that otherwise was being spent brewing Turns out the answer was about 5 months, and we were only off by one digit in the area code. Localized beer from a globalized brewer conglomerate — in a way, you have to marvel at the kind of genius that it is. Honestly, we feel bad for the people working at the independent Goose brewpubs.

Stars Matt Archambault Maya Contreras. See more at IMDbPro. Episodes Browse episodes. Photos Top cast Edit. Storyline Edit. Brewed in New York is a episode television series highlighting the burgeoning craft beer industry that has taken New York State by storm.

Co-hosted by craft beer aficionado Matt Archambault and enthusiastic novice Maya Contreras, each episode explores multiple breweries in a different region of New York State. Both informative and entertaining, the program explores various aspects of craft beverage tourism, the art and science of beer making and reveals how each brewery's unique story ties into the character, agriculture and attractions of its hometown.